Underscores, also known as April Harper Grey, is a genre-hopping pop artist who has embarked on an ambitious project with her sophomore LP, Wallsocket. In an interview, she reveals the extensive planning and complexity that went into creating the world surrounding the album. Inspired by immersive album rollouts like Childish Gambino’s “Because the Internet” and cryptic ARGs like Halo 2’s “I Love Bees” campaign, underscores has constructed an extended universe centered around the fictional town of Wallsocket, Michigan.
Underscores describes her love for music’s ability to transport people and wanted to create an experience that goes beyond just listening. She meticulously crafted various supplementary materials to immerse her audience into the world of Wallsocket. For example, she created a website for the town, complete with a community board detailing a banker’s inside con job, which serves as the plot for the album’s opening track, “Cops and Robbers.” These additional elements provide a deeper understanding of the album’s thematic aims, exploring themes of tight-knit social suffocation, spirituality, and finding optimism amidst distress and grief.
Underscores’ dedication to her craft is evident in the immense intentionality she brings to her creative impulses. She discusses how every piece of supplementary material serves a purpose in enhancing the overall experience of Wallsocket. The energy and focus she exudes in the interview reflect her relentless ambition and eagerness to explore new avenues of expansion. She humorously acknowledges that having more financial resources allows for greater immersion in her art.
This drive for creativity has been a part of underscores’ life since she was young. She used to write short stories and has always desired to create music that tells a narrative-focused tale. With the success of her debut album, fishmonger, underscores signed with Mom+Pop and gained the resources to bring her vision to life. The scope of Wallsocket as an album alone showcases her newfound sense of creative freedom, as she experiments with a wide range of sounds, blending genres like hyperpop, dubstep, and speaker-blowing digitized rock.
In conclusion, underscores has created an immersive world surrounding her sophomore LP, Wallsocket. Through meticulous planning and the utilization of various supplementary materials, she has constructed a fictional town that brings her music to life. This ambitious project reflects underscores’ remarkable ambition and vision, showcasing her as an artist constantly pushing boundaries and eager to explore new artistic avenues. With Wallsocket, underscores has created an experience that goes beyond just listening to music, inviting her audience to immerse themselves in the world she has meticulously crafted.
Filmes, séries, músicas, bandas, clipes, trailers, críticas, artigos, uma odisseia. Quer divulgar o seu trabalho? Mande seu release pra gente!